50 Free FITC Toronto 2012 Passes for Women
To encourage women working in the digital space to participate in industry events, FITC is giving away free passes to their annual event:
To enter, simply tell us why attending FITC Toronto 2012 is important to you via anything you can provide a link to – this could be a blog post, video, graphic, slideshow or more! We’re looking for creative, original and quality entries from female digital creators of all kinds. To submit your entry, post your publicly accessible link on the wall of the official FITC Facebook page here or send us a tweet to @FITC using hashtag #fitcwomen.
Additonal information is available on the FITC website. Deadline for submissions is March 16th, 2012.
Centennial Graduate wins Emmy!
Emmy-award winning IDM graduate Adrienne Clapperton talks about Centennial and the interactive industry.
Read the full story here: http://www.centennialcollege.ca/thecentre/emmy
Authentic Experience
Authenticity is an interesting concept. Viewed from a cultural studies perspective, authenticity refers to the practice of creating a myth around the producers and hence, the products, that are marketed as being from a culture living in harmony with nature and the world. These are usually 3rd world, or somehow “other”, the “quaint native” or the “noble craftsman” (in the case of the former eastern block). With descriptions like “hand woven, hand blow, or handcrafted” value is added to a product that is usually produced in primitive conditions for minimal cost. In purchasing the product, the consumer buys into another culture, or authentic way of life. Now there is an eco spin attached to these concepts.
Joseph Pine, argues that authentic experience is the new paradigm that consumers are searching for. His definition of authenticity is somewhat different from the one above, but fundamentally not that radical a departure as can be seen in his Starbucks example. I’ve posted two videos, one a TED Talk, and the other a panel discussion.
The lessons to marketers and business is clear – give the consumer an authentic product/experience – or should I say, craft and render an authentic experience.
ipad sales app
I’m not sure what to make of this but it sounds like something cooked up by Apple®! An app for a product to track the sales of another product – I love the consumer buy in!
Chitika Labs has website http://labs.chitika.com/ipad/ to track the sales of iPads in realtime. By tracking access to their advertising network they are able to extrapolate then number of iPads – not an exact science but close enough!
New Study: Social Media useres consume brands they follow.
51% of Facebookers & 67% of Twitters are more likely to buy the brands they follow.
Ok – it may sound obvious that you consume the brands you follow, but in the business of turning clicks into dollars – this is interesting news. The American study from Chadwick Martin Bailey shows that Facebook and Twitter users were more likely to purchase a product after becoming fans or following the brand.
